Getting started with Video Marketing

Videos on landing pages are capable of increasing conversion rates by 80% further 90% of consumers say videos help in making buying decisions quickly. HubSpot research also states that consumers and customers prefer low quality authentic videos rather than high quality videos as they seem artificial and non-authentic. There’s a lot it takes while creating marketing videos .So in this section we will walk through the entire process of creating your video without any fancy studio setup.

The tool that we will use for creating videos is Adobe Spark an online video editor.

1. Start by creating a new Spark Video project

Clicking the big plus button on web or in the iOS app will open a slide-based editor. No complicated timelines here with Spark video’s intro maker! We suggest storyboarding out your video story within the app by selecting one of the preloaded story structures or creating your own by adding notes to slides, which will guide your creation. Each slide should represent just one point or thought.


2. Add media to the slides

Now it’s time to add media to your slides. Choose between images, video clips (you can download any no copyright social media video or audio from y2mp3 website), logo( Choose your logo from Tagbit Now!) icons, or text. You can search for free photos or icons within the tool or use your own images or video clips. Add up to 30 seconds of video at a time to each slide. We recommend using short video clips or images to visually represent your message.

3. Select pre-designed layouts

Present your media in a variety of layouts by selecting one of the preloaded placements in the top left corner labeled “layouts.”

4. Use text to communicate key information or calls to action

Text on screen makes sure those watching your video without the sound turned on get your full message. If you would like to speak directly to your audience, simply record your voice by hitting the red button and speaking into your phone or computer.

5. Spice it up with a theme and soundtrack

Spark Video comes pre-loaded with themes that control the overall look and feel of your video. Themes power transitions between slides and the motion of elements. Simply tap the “Themes” category and choose from unique themes. You can also add music by uploading your own track or selecting one of the free songs in Spark Video.

6. Publish and Share

Once you’ve finished the video, share it directly to social media, email the link, or save the video to your iPhone or Android camera roll as an mp4.

Ready, Set and Action:

We guess you’re feeling a little overwhelmed right now. Don’t worry, you’re not alone. Video editing and marketing can seem daunting at first, but with a little practice and patience, you can easily produce high-quality content that is unique to your brand. With 71% of consumers watching more video online than they were a year ago, brands can no longer ignore their growing popularity. Thankfully, creating great content has never been easier! Try turning a written blog into a video or create a product tutorial. Using video to showcase information in a new, interesting way is sure to interest and delight your audience. Pick up a camera, start filming, and watch your engagement levels increase. It’s time to make video a key part of your marketing strategy!

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